So one of my biggest issues right now seems like such a dumb issue to be having for this film opening but I have found myself in a position where what I believed would be the easiest part of my film to figure out is proving to be quite difficult...
Who or what is my target audience?
So of course when many people think of video games, they think of teenagers or young adults. This makes sense when looking at the demographics of popular video games such as the Call of Duty series and even games marketed towards slightly younger audiences such as the Legend of Zelda series. However, games are also popular with older audiences. A lot of people don't realize it but there are huge audiences for video games where most of the people are over 30 or even the other way around where there are many video games where the target audiences are under 16. I think if I were to have to choose, however, the target audience would be older gen Z, so around the ages of 16-25. This is because of the nature of the movie, being one of someone trying to navigate a new career path and being faced with the struggles that come with this career choice. Very The Devil Wears Prada (2006) where a young woman starts a new career in the fashion publication industry where she learns how to fight her way to the top and play the game to boost her career. I believe the target audience I’ve chosen makes a lot of sense since the audience will be old enough to understand the problems that the characters face while being young enough for the movie to feel inspirational and motivate them to continue or start their own careers. I am so excited to share with you other aspects of my project but in order for me to continue I knew I needed to start thinking of the bigger picture and I think this was a great start!
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