Music Marketing Process pt.2

     Continuing what we talked about in my last post, the music marketing process continues! Now that it's over I would like to explain what else we did in the process of this project.

    As mentioned in my last post, lots of brainstorming and research went into this project. Punk is not a very present genre (or at least not as much as it used to be) so it was difficult finding great current examples we could use for reference or for the research chart. The brainstorming process went smoothly and was lots of fun, though. Bailey came up with the name "nerve" and Mia thought of the idea to shorten it to "NRV" to give it a punk twist. I was put in charge of planning for the music video and we separated other tasks depending on what we are good at. We decided on the colors (black and purple) and from there built the design and brand into what it is now.

    The music video is done! It follows the storyline attached to part one of this blog post and also follows the storyboard I created for the group. The editing was great and really encapsulated what we were trying to represent with our brand and song. The story follows me as I learn to let loose and become who I want to be with Mia's help. There are many flashbacks and flash-forwards that add context to how unhappy my character is in her own life and how desperately she wants to change. We did have some issues with our video such as an exporting mishap which caused some discoloration in some of the scenes, giving a bright orange tint. Other than that, however, the video process went smoothly, even though some group members disagreed on creative choices. The video did not take up the whole song time but the message still came across very well. 

    The presentation was also finished and it looked amazing! It covers all the topics we needed to cover such as an analysis of the genre (punk), our marketing strategies, the music video, a description of the brand, and more. We split of slides evenly for the presentation and the information was great. I handled the target market, distribution, and music video analysis. The distribution part was very easy as many of the brands distributed their music similarly (digital distribution on streaming platforms) with some brands also adding physical distribution with vinyl and CDs. The design of the presentation really showed off the brand colors and vibe and the posts we mocked up for the Instagram and Twitter also matched very well (and were pretty funny too). Furthermore, we were able to show off some merch and the website we were working on for the brand which turned out great! The presentation as a whole made sense and I think we did very well.

    This project as a whole not only taught me many aspects of the music marketing process, such as target market, branding, merchandise, distribution, and much more, but it also taught me how to work with people with different strengths and weaknesses and use them in order to get work done more efficiently. This project will help me so much with my Cambridge portfolio project as I did all the planning for the video and since the portfolio project is a film opening, I now have stronger skills in planning and executing a filming project. I am very excited for what's next in my media studies journey!